Understanding what factors influence a potential homeowner’s decision to buy is important. Taking action on this knowledge, however, is key to a builder’s success. For two years, Builders Digital Experience researched home buyers and how they make their decisions. The study revealed what they really thought about resale and new construction, as well as what key elements shoppers looked for when considering a home purchase. Based on this expansive research, they found that 53% of home shoppers just starting their search favored new construction. In the past year, this number has increased to 56%. With a solid interest in new … Read more »

How does your business look online? You’re taking a big risk with your reputation if you haven’t been keeping track. With the growing popularity of sites like Yelp and Angie’s List, consumers are going online to get the personal recommendations that sell them on contracting services. Unfortunately, while 88 percent of people consider these reviews more trustworthy than their friends and neighbors, very few report back once they’re satisfied. Therefore, your chances of getting a bad review are much higher; meaning the smallest misunderstanding with a client could make a real difference to your business. Change your luck by following … Read more »