The Key to Converting Casual Curiosity into Customers

Understanding what factors influence a potential homeowner’s decision to buy is important. Taking action on this knowledge, however, is key to a builder’s success. For two years, Builders Digital Experience researched home buyers and how they make their decisions. The study revealed what they really thought about resale and new construction, as well as what key elements shoppers looked for when considering a home purchase. Based on this expansive research, they found that 53% of home shoppers just starting their search favored new construction. In the past year, this number has increased to 56%. With a solid interest in new … Read more »