In the past, we’ve discussed the use of technology in construction from a homeowner’s viewpoint. It is true that the Internet of Things has blossomed wide open for homeowners to have “smart” homes. But tech is not only transforming the construction experience for the homeowner – it’s changing the way builders work as well. We will examine several innovations which will make your job, as a builder, easier. Headgear Wearable gear is one way to use technology to both enhance your capabilities or to increase your safety. For example, Augmented Reality glasses or a visor can superimpose 3D models on … Read more »

In this 21st Century world, being digital and online is a must for growing your business. Yet many of us, who did not grow up “plugged in,” find it difficult to know where to start in generating a presence online. But from customer service to lead generation, the internet is really one of your best resources for building your reputation, name-recognition and ultimately business. Let’s take a look at how you can get started … with a blog. WHY A BLOG? If using technology is relatively new to you, you might wonder what a blog even is. The word is … Read more »

As you may know, Millennials are the generation which was born between 1980 and 2000. They currently range in age from 16 to 36. A large portion of them are just hitting the age when they start to consider buying a home. Statistically, this market is even larger than the baby boomer demographic was. How can you, as a builder, make the most of marketing to this up-and-coming generation? The first consideration is communication. Because they have grown up with technology as an integral part of their lives, Millennials do not enjoy talking on the phone as much as they … Read more »